Nina Hidaka
Nina Hidaka (she/her) is a Toronto-based graphic / brand designer who was raised in Japan. She specializes in brand identity and visual communication. Currently, she is enrolled in the Honours Bachelor of Brand Design program at the School of Design at George Brown College.
OKI DONUT SHOP
Branding
Corporate Identity
Corporate Identity
OKI Donut Shop is a brand offering traditional Japanese-style donuts from Okinawa, selling crispy, small, old fashion bits. It aspires to be a welcoming, approachable brand that brings joy and happiness. The goal is to provide customers with smiles through delicious donuts and bright packages.
Recognition
Brand Identity Design Program - Campaign
Issued by Applied Arts Inc · Jun 2023
Arnold Street Media Award for Logo Design
Issued by The Association of Registered Graphic Designers (RGD) · Sep 2023
SLD Award for Retail Design - Honourable Mention
Issued by The Association of Registered Graphic Designers (RGD) · Sep 2023
RGD Branding Award - Integrated Award: Branding Program
Issued by The Association of Registered Graphic Designers (RGD) · Oct 2023
Brand Identity Design Program - Campaign
Issued by Applied Arts Inc · Jun 2023
Arnold Street Media Award for Logo Design
Issued by The Association of Registered Graphic Designers (RGD) · Sep 2023
SLD Award for Retail Design - Honourable Mention
Issued by The Association of Registered Graphic Designers (RGD) · Sep 2023
RGD Branding Award - Integrated Award: Branding Program
Issued by The Association of Registered Graphic Designers (RGD) · Oct 2023
Logo
The OKI Donut Shop logo introduces traditional Okinawan pastries to the North American coffee and pastry market with a design that exudes happiness and approachability. It blends Japanese and Okinawan cultures, using a round logo resembling the Japanese flag and a smiling donut to convey joy. The “OKI” acronym, containing “OK,” adds positivity. The red and white colors signify vitality and purity. This versatile design extends to packaging, wrapping, stamps, menus, and social media to create a cohesive in-store and out-of-store experience.
Audience
The target audience includes families and young people who enjoy indulging in donuts paired with a cup of coffee. It’s for those who cherish good conversations and delightful, tasty experiences. The brand aims to offer kindness and smiles to customers through delicious donuts.
The OKI Donut Shop logo introduces traditional Okinawan pastries to the North American coffee and pastry market with a design that exudes happiness and approachability. It blends Japanese and Okinawan cultures, using a round logo resembling the Japanese flag and a smiling donut to convey joy. The “OKI” acronym, containing “OK,” adds positivity. The red and white colors signify vitality and purity. This versatile design extends to packaging, wrapping, stamps, menus, and social media to create a cohesive in-store and out-of-store experience.
Audience
The target audience includes families and young people who enjoy indulging in donuts paired with a cup of coffee. It’s for those who cherish good conversations and delightful, tasty experiences. The brand aims to offer kindness and smiles to customers through delicious donuts.
