Nina Hidaka
Nina Hidaka (she/her) is a Toronto-based graphic / brand designer who was raised in Japan. She specializes in brand identity and visual communication. Currently, she is enrolled in the Honours Bachelor of Brand Design program at the School of Design at George Brown College.
AROOM
Branding
Corporate Identity
Corporate Identity
AROOM is a fragrance brand blending various ingredients, cultures, and philosophical concepts from around the world. Integrating these elements with modern design, it offers an ambiance of comfort and a unique experience for customers’ special moments.
Through this project, I aspire to take the fragrance beyond the ordinary, crafting a sensory journey that transcends time and memories. It is a celebration of global diversity and a tribute to individual self-expression. This whole branding approach mirrors human emotions and memories, reflects a diversity of cultures, and depicts an infinity of cherished moments. AROOM is designed to evoke happiness through the universal language of scent, transcending cultural barriers and uniting us in our shared human experience.
NAMING
1. “A Room” Fragrance
The brand name AROOM plays on the phrase “A room,” evoking a sense of personal space, comfort, and relaxation. Just like a room can be a sanctuary where one feels at ease, AROOM fragrances aim to create a similar ambiance through their carefully crafted scents.
2. Aroma Brand
AROOM comes from the word Aroma to embody the essence of the fragrances. The word Aroma emphasizes the core element of scent and the brand’s dedication to crafting captivating olfactory experiences.
The brand name AROOM plays on the phrase “A room,” evoking a sense of personal space, comfort, and relaxation. Just like a room can be a sanctuary where one feels at ease, AROOM fragrances aim to create a similar ambiance through their carefully crafted scents.
2. Aroma Brand
AROOM comes from the word Aroma to embody the essence of the fragrances. The word Aroma emphasizes the core element of scent and the brand’s dedication to crafting captivating olfactory experiences.
3. Infinity; Eternal Moment
The brand name AROOM incorporates the concept of infinity by connecting the two O characters, creating a visual representation of eternal moments. This design element symbolizes the everlasting time of the brand’s fragrances and its ability to evoke timeless memories and emotions. The interconnected OOs capture the essence of infinity and connection with the brand and customer. It serve as a constant reminder of the brand’s commitment to creating scents that are loved by all over a long period.
The brand name AROOM incorporates the concept of infinity by connecting the two O characters, creating a visual representation of eternal moments. This design element symbolizes the everlasting time of the brand’s fragrances and its ability to evoke timeless memories and emotions. The interconnected OOs capture the essence of infinity and connection with the brand and customer. It serve as a constant reminder of the brand’s commitment to creating scents that are loved by all over a long period.