Nina Hidaka
Nina Hidaka (she/her) is a Toronto-based graphic / brand designer who was raised in Japan. She specializes in brand identity and visual communication. Currently, she is enrolled in the Honours Bachelor of Brand Design program at the School of Design at George Brown College.
BON BON CHOCOLATIER
Branding
Corporate Identity
Corporate Identity
BONBON Chocolatier is a chocolate shop based locally in Ontario. The brand guideline book includes brand concepts, values, logo usage, stationary, exhibits, merchandise and more. The brand book was made to be consistent throughout with an elegant, high-quality and unique feel.
Design Concept
The sleek lines deliniate an elegant and delicious chocolate with a hint of extravagance. The brandmark is Art Deco from the 1920s which has a slight feeling of decadence. The gold colour represents the richness of the chocolate and the premium flavour that comes out of our high quality ingredients.
The sleek lines deliniate an elegant and delicious chocolate with a hint of extravagance. The brandmark is Art Deco from the 1920s which has a slight feeling of decadence. The gold colour represents the richness of the chocolate and the premium flavour that comes out of our high quality ingredients.
Logo
This signature can be broken down into symbols and Wordmarks. The symbols are an elegant look of Art Deco style. The characteristics of high cross bars in the “N” and straight vertical lines in the “B” capture the sleek, elegant look of Art Deco feel. It establishes the word “BON” which is our brand: BONBON Chocolatier. The typeface of the wordmark is Baskerville, a serif typeface designed in the 1750s by John Baskerville. Baskerville is classified as a transitional serif that comes between “old-style” and “modern” typefaces. Therefore, it is a transitional serif typeface that is stylish and modern but also has a long history. The brand symbol was also made using the Golden ratio. The Golden Ratio used in the logo design represents the company’s philosophy of rich and tasty chocolate created in perfect proportions.
This signature can be broken down into symbols and Wordmarks. The symbols are an elegant look of Art Deco style. The characteristics of high cross bars in the “N” and straight vertical lines in the “B” capture the sleek, elegant look of Art Deco feel. It establishes the word “BON” which is our brand: BONBON Chocolatier. The typeface of the wordmark is Baskerville, a serif typeface designed in the 1750s by John Baskerville. Baskerville is classified as a transitional serif that comes between “old-style” and “modern” typefaces. Therefore, it is a transitional serif typeface that is stylish and modern but also has a long history. The brand symbol was also made using the Golden ratio. The Golden Ratio used in the logo design represents the company’s philosophy of rich and tasty chocolate created in perfect proportions.
